Afriky Lolo needed help with graphic design, logo design, web design and photography—pretty much everything. The goal was to create an identity that was unique, classy, professional and representative of West African culture.
The first goal was to create a logo. Afriky Lolo wanted a logo derived from one of their central characters in the performance, The Mask. This enabled us to create a powerful mark that grabs attention and hints at the energy of West African Dance.
We also needed to design posters to propmote their upcoming show, The Goddess Zaouli. Fortunately, SOLVM was able to photograph their performance from the year before, so we had many powerful photos to use throughout the posters.
With all the great photos we captured, we were able to incorporate them into business cards as well. It is a huge bonus to have stong images to use to promote your business. We use a service called MOO.com for printing these awesome cards.